VLENZ Update, No 162, February 04, 2010


Aussie court  loss for Media Moguls

may bring pirate ‘bloodbath’ closer

Are our “children” safe?

Is this what Hollywood wants to do to Downunder pirates now…

Well, it looks like   Hollywood’s attempts to beat the film and music pirates, at least Downunder (in Australia),  just got that much harder.

Asher Joel noted in  Sydney Morning Herald today that  the Australian ISP iiNet has slain  those who own the film industry in a judgment delivered  earlier in a landmark  Australian Federal Court piracy case.

“The decision has the potential to impact internet users and the internet industry profoundly as it sets a legal precedent surrounding how much ISPs are required to do to prevent customers from downloading movies and other content illegally,” Joel said in his report.

In a summary of  the 200-page judgment  delivered in the court, Justice Dennis Cowdroy said the evidence established that iiNet had done no more than to provide an internet service to its users.

“iiNet is not responsible if an iiNet user uses that system to bring about copyright infringement … the law recognises no positive obligation on any person to protect the copyright of another,” Justice Cowdroy found.

According to Moses, Neil Gane, executive director of the Australian Federation Against Copyright Theft, which brought the case on behalf of the Hollywood studios, arguably owned mainly by Media Moguls, said  AFACT would review the decision before deciding whether to appeal.

You should read the report and video here if you haven’t yet read it from the link above and look at the video here.

But whether  an appeal proceeds one  thing seems  certain  the studios are going to come gunning  for the individuals that use BitTorrent and other file-sharing applications, now they cannot get the ISPs.  Whether or not you support piracy you can expect the blood of  Mister and Master and Mrs and Miss Everyman on the floor.

That could mean all our kin, or at least some of them. Who doesn’t know somebody who  illegally downloads music or movies?

There is no doubt in my mind  that none of us will have the money or guts to fight the Media Moguls  once High Noon arrives. Perhaps it is up to us to see that our kith and kin desist from this illegal practise. But will we?

It’s also interesting that Australia, the onetime home of Rupert Murdoch, was chosen for this battle.

The studios involved included:  Village Roadshow, Universal Pictures, Warner Bros, Paramount Pictures, Sony Pictures Entertainment, 20th Century Fox and Disney, and the Australian Seven Network.


ThinkBalm provides  worthwhile

new decision-making aid …

What immersive internet will you choose?

Although it came out a little while ago ThinkBalm’s Erica and Sam Driver’s latest opus, “The Enterprise Immersive Software Decision-Making Guide”, deserves a place on the hard drive of anyone contemplating moving an enterprise, business or educational  use  into a Virtual World. It’s a quick, easy  read, being only 29 pages long, but a lot of what the ThinkBalm principals say  makes sense, despite the fact that I have disagreed with some of their ideas in the past.

Erica Driver

Executive summaries are not everything, but the Drivers point out in this one  they have created their use case-based guide, No 4 in a series, for “trailblazers” in virtual worlds – and there are still plenty of those  still out there along with the naysayers who will use any stumble to pull them down – to aid them  in the enterprise immersive software selection process.

“We present “if/then” scenarios and highlight good-fit vendors for common situations,” say the Drivers,  who define  the immersive internet as “a collection of emerging technologies combined with a social culture that has roots in gaming and virtual worlds.”

“While immersive software can be applied in many ways, this report focuses on the most common use cases: meetings, conferences, and learning and training,” the Drivers say.

They note that the key question is, “What business problem(s) are you trying to solve?”  with all other  questions flowing from this one.

The report offers guidance on how to: 1) ask core business questions to frame the discussion, 2) choose a research-and-demo, do-it-yourself, or combination approach, 3) identify requirements based on your use case, and 4) filter your options based on important limiters.

Sam Driver

To develop the decision-making guide, ThinkBalm analysts held structured briefings with 19 enterprise immersive software vendors and conducted interviews with 15 Immersive Internet advocates and implementers.

As the result of these briefings and interviews they have  constructed a number of recommendations which they elaborate on.

These include: Build a list of use case-based requirements and rank their importance; Scan the full vendor landscape before making a decision; Take a use case-based, portfolio approach and select one or two preferred vendors; Look for reuse opportunities; Prepare for market churn in 2010;  Turn to services providers and system integrators for turnkey solutions; Get as much hands-on experience as possible before making a vendor choice.

To know the rest you will have to read their Report. Better still join their community in Second Life, in ReactionGrid  or on the Net

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